President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Organisation Training

The main function of organisation training and reconditioning is to help employees gain the necessary skills and competencies required for performing their jobs in an effective and efficient manner. In other words, it aims to enhance job satisfaction for all employees. However, what if the company has decided to implement a specific employee training program, but there is still a significant problem with the enrollees? Should the company go for reconditioning or should it consider hiring outside the company? What are the pros and cons of the two options?

Reconditioning has the obvious benefits of cost efficiency. It is also cost-saving as opposed to organisation training, which is an ongoing process. Another advantage of reconditioning is that it may be achieved faster, taking less time than the other option. The main disadvantage of reconditioning is that it does not address every possible situation. In addition, there is still the likelihood of enrollees becoming disengaged from the training.

Reconditioning is ideally suited to a company that needs to implement a specific program on the fly. However, companies with a long operational history may find it difficult to convince their employees about the importance of reconditioning. For these organizations, hiring a consultant to oversee and mentor enrollees is a much better option. It helps to ensure that every employee is motivated and gives the company the opportunity to monitor how well the employees have absorbed the training. Moreover, hiring a consultant also ensures that company resources are not wasted on training that will never be used.

Reconditioning, however, has its own disadvantages. First, it takes longer, and enrollees often need to take a number of weeks before they fully absorb the concepts taught during on-the-job training. In addition, it costs more money. Usually, the training program needs to be implemented on a trial basis for about one month before the organisation can conclude that the investment made was worth it.

On-the-job training, meanwhile, is much cheaper. This is because on-the-job training delivers the same level of information that a consultant provides in far less time. Also, employees who already possess the skills needed for an organisation training program can easily complete it within a few hours. Moreover, employees who already have some job experience can already use these skills to complement their on-the-job training. Employers, therefore, save on both time and money when they opt to implement an on-the-job training program rather than investing in a reconditioning program.

There are still arguments to be made in favour of a reconditioning programme, especially for companies that need their organisations to function smoothly despite a recent change in management. The biggest argument is that most organisations do not have the time to re-train all their employees every few months. They are more interested in achieving quick and meaningful results, so that they can put themselves back into the black hole where they came from, thanks to short-term interim solutions. This way, they avoid the stigma of being labelled as 'recession proof' and they avoid the long-term costs of hiring and training new staff. However, if the goals of the organisation training program are closely aligned with the organisation's goals, such as the creation of a more efficient work force or the implementation of new processes, then going for a reconditioning programme is not advisable.

Reconditioning training programs are also limited by their applicability. Only those employees who are most likely to meet the prerequisites of a particular training program can be brought in. Moreover, as compared to on-the-job training, reconditioning is not only costly but it is also not flexible. As opposed to employees who have already undergone a specific training program, candidates who want to learn new skills are usually left to choose between continuing their existing career or joining another employer-sponsored training program.

In general, organisations need to take a different approach to their on-the-job training. Rather than hiring an outside consultant, it makes more sense to run the training initiative internally. This ensures that all participants are aware of what is expected of them and that they understand why they should be motivated. Since the objectives of the organisation training program are aligned with those of the organisation, employees are much more likely to learn quickly and keep up-to-date on the areas in which they have been weak. Ultimately, organisations should make every effort to ensure that employees know what they need to know in order to get the most from the organisation's on-the-job training.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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